Partner With the Ecosystem Powering Urban Camp Weekend, Black N Dubai, Ghana, and South Africa
The premium Black travelers who book Ghana in February and Dubai in October don’t just follow brands — they invest in the ones that understand the culture.
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Who We Reach
- Black travelers and culture enthusiasts aged 25–45
- High-income, high-intent consumers who travel 2–4 times annually
- Active members across Dubai, Ghana, and South Africa destination communities
- Event attendees: Urban Camp Weekend, Black N Dubai, Ghana Homecoming, South Africa Experiences, Essence Fest
Why Partner With UEG
UEG reaches the Black travelers who buy experiences, not just trips. Our community books flights to Dubai after seeing one IG story and reserves Ghana trips six months in advance. When we recommend something, our people listen. That trust is what your brand needs to break through in this market.
Partnership Packages
Starter
- Social media mention + tag across UEG channels
- Logo placement in one event email campaign
- 1 community spotlight post across relevant destination groups
Best for: Brands building their first footprint in the premium Black travel market.
Growth
- Everything in Starter
- Dedicated brand feature in UEG event email campaign
- Community spotlight in Dubai, Ghana, or South Africa WhatsApp groups
- Co-branded social content (2 posts) across UEG Instagram
- Brand logo on event materials at one UEG event
Best for: Brands ready to drive direct revenue from the UEG community.
Premium
- Everything in Growth
- Full event sponsorship at one UEG flagship (UCW, Dubai, Ghana, or South Africa)
- Exclusive branded activation on-site at the event
- Black Travel Tube sponsored episode or destination feature
- Dedicated email campaign to the full UEG list
- 60-day community access campaign across all destination groups
Best for: Tourism boards, major lifestyle brands, and companies targeting the premium Black travel segment at scale.
Ready to Build Something Together?
The brands that win with our community don’t just buy ads — they become part of the movement.